"We have never seen so many Swedish coming out of the tourist season we say Marseille hotel and its surroundings." Pierre Regis, director of the Marseille Provence airport, "the MP2 effect" on the Marseille Provence and local tourism is already proven. . "We commissioned a survey of these foreign clients the question: without the many low cost, is what you would come to Provence The answer is 78%: not, so it is in? Meanwhile tourists with high purchasing power that descend in hotels of comfort. the savings on transport is stimulative for foreign tourists, who noticed a contribution to the local economy. "On average 50% of foreign tourists passing through MP2 rent their accommodation type. The balance wandering between staying with friends or family.
new deal
The new traveler Import to Marseille Provence is rather a couple or a group of friends, 25/44 years of socio higher professional qualification, which moves for a holiday, rest 2 to 6 days and is attracted the heritage of our region. Although present on MP2, businessmen are fewer (16% against 41% of total traffic). But it is especially on target leisure / mp2 visit the clear favorite with 79% against 46% of total airport traffic. Moreover, in a year's Marseille Provence Airport increased from 15 to 32 European destinations served by direct flights.
A new deal, all possible arrival of new tourists sources behind the rapprochement that has been formalized between the Tourist Board of the Bouches du Rhone, the Office had Convention and Visitors Marseille and 'Marseille Provence airport.
"So far we have worked together, but not officially," said Daniel Conte, President of CDT. "There's action will be much more concerted and especially for the foreign customer is the ability to access a single source that is open." A one-stop shop created through the website flyprovence and a common communication, as will be the case, for example through flight shows, communication activities taking place in cities located in the end. In this context two operations are planned.
One in Frankfurt, conducted in partnership with Maison de la France dress for 4 months a tram train in the colors of Marseille and Bouches du Rhone. 2nd, London will see a bus decorated with the colors of Provence. "Until now we had a lot of trouble getting British journalists in Marseille and its surroundings come. Provence is well known and reputable, but from a very affluent customers. With the low cost, we feel a new craze destination "still says Daniel Conte. "Moreover, Marseille is the gateway to many excursions and visits less than an hour and a half drive and thus a great time base for these new tourists" also adds Dominique Vlasto, Director of the Office of Tourism & Conventions Marseille.
400,000 tourists spread over a year pass through the airport Marseille Provence. more than 1 million overnight stays. Economic impact generated on Marseille and its surroundings is estimated at EUR 130 million. In one year there are more than 280 foreign journalists (Germany, Belgium, Italy equal percentage) who came were reporting Marseille and nearby destinations. The benefit of their journalistic work represents a saving of 33 million euros in terms of publicity.
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